No institution in the American economy offers greater opportunities ta

energetic, creative people than the small business.

There is hardly a major company operating today that did not begin as

the result of the determination of a few individuals to own and operate a small

business of their own. Those businesses succeeded because they were operated

in accordance with sound management principles--principles clearly defined

in William Macfarlane s book. To ignore these principles is to court disaster; to

be guided by them is to embark with safety upon a rich, absorbing adventure.