Jean-Paul Goude is one of the world's most brilliant and unorthodox imagemakers. This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette, Paris' most celebrated department store. Around 150 works, including 75 working documents, are on show here: drawings, sketches and final images that sparkle with creative vigour. Selected and arranged by Goude himself, they present a gallery of artworks that have not only defined a brand, but have redefined advertising and brand photography as we know them. This book will inform and instruct all those concerned with the art of image-making, whether design professionals or simply those prepared to be delighted and entertained by chic, witty images that work.