In our rapidly changing digital world, cutting-edge technology is often the key to being successful in the marketplace. Find information on how to finance a new business, perform product and market analysis, and develop strategy while perfecting management techniques. Using the Maelstrom Matrix paradigm, Bowen offers executives and managers better understanding of market and technology trends to form clear strategies for product development and release. A perfect blend of technology and entrepreneurship that provides the professional with the tools necessary to begin a technologically driven company.