Life3 allows florists around the world to share in their expertise and ideas. They introduce the expressiveness of flower design, each from his own recognizable and individual style. Since 2002, Per Benjamin, World Champion, Max van de Sluis, second runner up, and Tomas de Bruyne, fifth place, have been working together around the world.

In this new series of books Life3 shares ideas and philosophies for the future as well as the history of flower design. They give you all the tricks and techniques to make it on your own, in extensive series of step-by-step photos, with comments and personal thoughts on design, technique and the emotional aspect of the work.