New Media Technology provides a clear, conceptual mapping of this rapidly changing field. Teachers and students will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. The book examines current trends and advances in media technology, including the impact of the World Wide Web. This text also explores laboratory experimental technologies such as omni-directional imaging, and the theoretical implications of new media. Special attention is also paid to marketing issues, a topic currently overlooked in other texts of this nature.