The Seventh Edition of Retailing: Princi-

ples and Practices is designed to prepare

students for employment in retail stores

and service businesses in the 1980s.

Whether the individual is aiming for a job

in selling, merchandising, store opera-

tions, finance and credit, personnel, or

sales promotion, he or she will receive

from this text a solid foundation on which

to pursue a career in retailing goods and

services. The text focuses successively on

the competencies needed for easy entry,

rapid adjustment, and planned advance-

ment in retailing. The final unit, "Becom-

ing an Entrepreneur," enables the student

to integrate the many facets of retailing

into a meaningful economic function, to

assess the benefits and problems associ-

ated with retailing, and to consider the

possibility of becoming an entrepreneur.