From Library Journal This book， enlarged and expanded from the original 1981 Ten Speed Press edition， is designed for those students wishing to start a business while still in school， as Kingstone did. Although students are the target audience， this is also recommended for housewives and full-time employees seeking to run a small business in their spare time. Kingstone describes the processes involved in establishing a business--researching the market， writing the business plan， financing the operation， and administering the company. Case studies of student-run establishments are provided. Of value to readers are the sample forms and a listing of Small Business Administration's Management Assistance publications. The bibliography would have been enhanced by addition of more recent sources. Recommended as supplemental reading for college students.- Lucy Heckman， St. John's Univ.， Jamaica， New YorkCopyright 1990 Reed Business Information， Inc. --This text refers to an out of print or unavailable edition of this title.