Ed "Big Daddy" Roth is one of the most recognised names in Hot Rod design, one of the founding fathers of Kustom Kulture, and truly a legend in his own lifetime. A fitting tribute to this remarkable man, Big daddy's work is brought to wild and wonderfull life. The creations of Rat Fink, Beatnik, Bandit, Mysterion are shown as the reader is taken through Roth's life, times and art. Both studio and shop are shown here, with previously unpublished photographs from Roth's private collection. This title offers an exhilarating tale told with Roth's incomparable voice.