Based on groundbreaking research at MIT, Clockspeed introduces a revolutionary approach to business strategy, applying the principles of genetics to show how choices in supply-chain design can drive company and industry evolution. "Faster is not necessarily smarter. In this world of constant acceleration, while most firms become increasingly reactive, the race will go to the few who can think more deeply rather than react more quickly. Charlie Fine's is likely to be one of the voices they are listening to."-Peter Senge, founding Director of the MIT Organizational Learning Center and author of The Fifth Discipline Drawing from a decade of research at MIT, and using examples from the fastest-changing industries, Fine introduces a whole new vocabulary for analyzing and implementing business strategy, turning managers into "corporate geneticists" who do not react to the forces of change but master them to engineer their company's destiny.