As quality digital photos become more achievable by parents and amateurs, this guide aims to help professional photographers reclaim the family demographic by outlining how to create highly artistic, technically masterful portraits and truly one-of-a-kind keepsakes. Starting with a look at how working digitally impacts a business and explaining the key benefits of new technologies, this manual shows how to lay the foundation for successful client interactions and quality digital photos. Both beginning photographers and seasoned pros will learn how to select the best equipment for the job, how programs such as Adobe Photoshop can make a typical shot really shine, how to work with a lab or print in studio, and how to design and produce standout albums for clients. Details on planning the shoot--from choosing clothing that works best to selecting props for children's theme images or family portraits--are also included.