Headline Writing teaches the reader the art of writing newpaper and magazine headlines. The author, an experienced print and Internet journalist, explains various kinds of headlines that can be written and describes the plus and minus points of each writing style. The book details: - the functions of a headline; - headline-writing techniques; - the do's and don'ts of headline writing; - writing Internet headlines. Focusing on new media, this book is of particularly relevant in an age of digital media. Making liberal use of newspaper and magazine excerpts to demystify the art of writing the perfect headline, this book is essential to jourmalism students, journalists and budding copy writers.