This is the definitive guide for people starting or operating a music publishing company. This book reveals why music publishing is vital to anyone actively engaged in the music business and how you can profit from it. Industry expert Tim Whitsett's guide will empower you to succeed whether you're starting up your own company, climbing the corporate ladder in your current job, or adding profits to your current music business activities. Learn how to forecast sales, calculate advances, evaluate copyright purchases, negotiate favorable contracts and licenses, market product effectively, manage personnel and company affairs efficiently, and maximize commercial potential.