* Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. * Takes you step by step, through the 'why?' and 'how?' of starting and running your own business. * Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines. * Taps into a huge, hungry market for good quality business start-up books.