Although it is appealing to think that fashion turns away from conventions, is this really the case? Or are "pioneering" designs simply part of a cyclical revival of forgotten fashions? Looking at some of the most influential designers of the twentieth century--from Yamamoto to Gaultier to Lagerfeld--Vinken considers the politics and philosophies that have been the driving force directing their sense of style. Vinken shows how fashion trends are informed by the past. Chanel, under the direction of Karl Lagerfeld, is viewed as the only fashion house to have remained fresh after one hundred years, yet is this success essentially proof of the self-referential qualities fashion has adopted? What inspired the fetish for labels at the end of the twentieth century? Answering these questions and many more, this thought-provoking book shows how beauty, gender, sexuality, commerce, and dandyism have persisted in defining the fashion system.

Barbara Vinken is affiliated to the University of Munich.