Agile Product Development for Mass Customization offers leading-edge techniques companies can use to enhance agility, improve variety, reduce costs, develop products quicker, speed delivery and satisfy unique customer needs. This practical guide shows how manufacturers can: Reduce cost by understanding, quantifying and minimizing the``cost of variety''; Significantly improve profits, release valuable resources, improve flexibility and encourage the development of mass customized products; Lower costs and improve flexibility by standardizing parts, processes, features, tools and raw materials.