Fifty design projects are shown in detail from concept to completion and all the stages in-between for a real behind the scenes look that uncovers the design process that produced the end-result. These products are the winners of the Industrial Designer’s Society of America’s acclaimed Industrial Design Excellence Award (IDEA).

Text describes the designer's insights and inspirations, as well as the evolution of the illustrated project. Working drawings, sketches, process books, computer visuals, storyboards, and color photographs show the story behind the design of these cutting-edge products, which range from electronic gadgets for the kitchen to high-tech equipment. It's the perfect book for the working product designer and the student of product design.